The Impact of Smart Tourism on Business Performance: Empirical Evidence

The development of information and communication technology is really changing things in the twenty century. The tourism industry is one area that has been greatly affected by technology. This technology has had an impact on our society. As new digital ideas keep coming out, tourism has become a part of the economy around the world. It is becoming more and more connected to technology. These changes have led to something called Smart Tourism, which's a new version of the old way of doing tourism. Smart technologies like sensors and big data are changing things in a way. They are changing technology, the economy, and our society. People are starting to call these changes "smart". As smart tourism gets bigger, information technology is becoming a part of developing tourism. This is all part of a change that is happening in many industries. So now smart tourism technologies are a part of the way tourism works today. This study reviews research on tourism to identify the most common approaches and key themes. The research is trying to figure out how smart tourism technologies and memorable tourism experiences affect how happy visitors are and how loyal they are to a destination. It examines tourism and how it affects visitor satisfaction and destination loyalty. The study is focused on tourism and what it means for the tourism industry.