The Influence of Shopee Promotions and Discounts on Purchasing Considerations of Islamic Dormitory Students with Islamic Moral-Spiritual Moderation

Introduction: This study aims to analyze the influence of promotions and discounts on the Shopee e-commerce platform on the purchasing considerations of Islamic boarding school students (santri), incorporating Islamic moral values and spirituality into the consumer evaluation process. Methods: This research applies a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) executed via SmartPLS software. Data was collected through structured online questionnaires distributed to 400 santri who have experience transacting on Shopee to evaluate path coefficients and statistical significance levels. Results: The findings indicate that discounts have a positive and significant effect on Islamic moral values (; ), Islamic spirituality (; ), and purchasing considerations (; ). Similarly, promotions exert a positive and significant effect on Islamic moral values (; ), Islamic spirituality (; ), and purchasing considerations (; ). Furthermore, Islamic moral values (; ) and Islamic spirituality (; ) both show significant positive effects on purchasing considerations. Conclusion and suggestion: This demonstrates that students' purchasing decisions are driven not only by price incentives and digital promotions, but are also filtered through Islamic morality and spirituality, prioritizing halal, utility, and self-control to prevent excessive behavior.