“All Die Be Die”: A Qualitative Study of Health‐Seeking Experiences Among Men Living With Hypertension in Rural Northern Ghana

Introduction Hypertension poses a significant health challenge in resource‐constrained settings like Ghana. This study explored health‐seeking behaviours of men with hypertension in rural Ghana, specifically focussing on their experiences with care seeking, self‐care practices, challenges and satisfaction with the services. Methods Data from male hypertension patients were gathered using a qualitative approach involving interviews and focus group discussions. Thirty‐nine men receiving hypertension care in four rural districts of northern Ghana took part in in‐depth interviews and focus group discussions. Thematic analysis was used to identify key themes across their narratives. NVivo software was used to analyse data. Results Four main themes and thirteen subthemes emerged: health facility‐based experiences, self‐care experiences, patient satisfaction and challenges with the healthcare system. The study presented a mixed picture, characterized by both positive and negative experiences with hypertension care. In addition, the level of satisfaction differed in service provision. Significant challenges were also identified with service delivery, hampering the quality of care resulting in a popular phrase “all die be die”. Conclusions Findings indicated the need for multifaceted interventions to improve hypertension care in rural Ghana. Recommendations include strengthening patient‐provider communication through continuous professional development, implementing family‐oriented programs to enhance support systems, improving healthcare efficiency to reduce waiting times and addressing financial barriers through health insurance schemes, medication subsidies, and community‐based health financing initiatives. These strategies should be integrated with broader efforts to address social determinants of health and promote equitable access to care.