Applying fundamental managerial accounting concepts to GlowWeevil Inc.: costing and pricing strategies for entrepreneurial success

This case study introduces students to managerial accounting concepts through GlowWeevil Inc., a company that produces Weevil Eyes—glowing nighttime companions designed to comfort children and promote ecological awareness. Extending learning beyond the classroom, students participate in a hands-on activity at a makerspace, where they assemble Weevil Eyes from a commercially available electronics kit and gain practical experience with a company's production processes and cost structures. Using insights from this activity and the accompanying case, students classify costs, calculate manufacturing expenses, and conduct cost-volume-profit (CVP) analysis. They then integrate these cost insights with an evaluation of the competitive landscape to make strategic pricing and production decisions. By combining experiential learning with practical managerial accounting applications, the case fosters critical thinking, enhances problem-solving skills, and equips students for effective decision-making in professional settings. The case is suitable for Principles of Accounting, Managerial Accounting, and Cost Accounting courses at the Undergraduate level, and alternative modes of delivery are provided for instructors without access to or funding for a makerspace.