This case asks students to evaluate the operational challenges of Fizzy Water, a beverage company, and find ways to improve profitability and market share through the lens of an outside consultant. Tim, the outside consultant, was hired to analyze Fizzy Water’s performance and make recommendations that will improve profitability using various methods such as financial restructuring, expanding the number and type of products offered, and adding additional markets where products are sold. In this case, students will compare actual performance with budget projections, develop pro forma financial statements, analyze profitability, and design strategic plans to improve performance. Through this case, students will expand their understanding of managerial accounting concepts related to financial analysis, costing, and budgeting. This case is appropriate for undergraduate and graduate cost accounting, advanced managerial accounting, or strategic planning courses.
Stempin et al. (Sat,) studied this question.