The use of AI has been increased in all areas of life. Among these areas, entrepreneurship is one major area. The study investigates the role of literacy of artificial intelligence in electronic-entrepreneurial intention. The study has measured the mediation role of entrepreneurial self-efficacy between artificial intelligence literacy and electronic-entrepreneurial intention. The study has used a probability sampling technique from the university of haripur students. A sample of 200 were chosen on simple random sampling to assess the data. The Study results indicates that AI Literacy positively contribute towards E-entrepreneurial Intention. Furthermore the result also shows that entrepreneurial self-efficacy positively mediates towards electronic-entrepreneurial Intention. The study results indicate that there is strong need for AI-Ethics development among Entrepreneurs E-entrepreneurial Intention.
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Khan et al. (2026) studied this question.
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