Why strategies fail in practice

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Companies struggling to convert promising strategies into successful ones may need to address inefficiencies where implementation is concerned. One approach views execution as a chain of processes rather than a single event. Translation and enactment stages are key to this reconceptualization as they enable better clarification of performance expectations and innovation goals so that targeted interventions can be applied if needed. Effective governance is also essential throughout the process. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.