The successful incorporation of technological innovation and strategic thinking has become essential for equitable growth and market sustainability in modern lightning-fast and fiercely competitive company environment. This research explores the interconnected relationship between technological performance, strategic perspective, and the regulating impact of marketing management in modern organizations. This study sheds light on the critical relationship between technological performance, strategic perspective, and marketing management regulation, providing valuable insights for business leaders and marketers seeking to navigate the complex interplay of technology and strategy in today's dynamic marketplace. By understanding and leveraging this synergy, organizations can capitalize on technological advancements to drive innovation, foster sustainable growth, and achieve a competitive edge.
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Singh et al. (2026) studied this question.
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