Pengaruh Literasi Digital, Peluang Usaha, dan Pengambilan Risiko terhadap Minat Berwirausaha: Studi pada Siswa Kelas XI Pemasaran SMK Negeri 1 Medan

Vocational high school graduates record the highest open unemployment rate among education levels, which makes entrepreneurial interest an important alternative career path. This study aims to examine the partial and simultaneous effects of digital literacy, business opportunity, and risk-taking on the entrepreneurial interest of eleventh-grade Marketing students at State Vocational High School 1 Medan. This quantitative ex post facto study involved all 65 students as respondents through total sampling. Data were collected using a four-point Likert-scale questionnaire that had been tested for validity and reliability, and were analyzed using multiple linear regression, classical assumption tests, t-tests, an F-test, and the coefficient of determination. The results show that digital literacy (b = 0.212; p = 0.048), business opportunity (b = 0.622; p < 0.001), and risk-taking (b = 0.243; p = 0.008) each have a positive and significant effect on entrepreneurial interest, with business opportunity having the largest coefficient. Simultaneously, the three variables have a significant effect (F = 41.078; p < 0.001) and explain 66.9% of the variance in entrepreneurial interest. These findings imply that entrepreneurship learning in vocational schools should integrate digital literacy, opportunity recognition, and calculated risk-taking.