Investment in human capital: the importance of training and employee development in modern business

Investing in human capital represents a key factor in maintaining a competitive advantage in modern business. Continuous employee training and professional development contribute to improved work performance, increased motivation, greater job satisfaction, and better adaptation to dynamic changes in the business environment. This paper examines the importance of employee training and development in companies in the Republic of Serbia, focusing on professional development and work efficiency. The research was conducted on a sample of 150 respondents employed in six companies operating in the transport, insurance, and technical sectors. Descriptive statistics and Pearson's correlation coefficient were used to analyse the data. The findings highlight the need for greater company involvement in employee training and development to respond more effectively to the challenges of modern business. The results contribute to a better understanding of the role of employee training and development in the strategic management of human capital.