Dancing Identity: Ahidous as an Expression of Amazigh Cultural Revival

Ahidous, a collective dance performed by groups of men and women, is an integral part of Morocco’s Amazigh intangible heritage. This article explores the cultural, artistic and symbolic dimensions of Ahidous, a dynamic form of Amazigh art in Morocco. This challenges the reductionist folkloric framing often imposed on Amazigh expressions, emphasising their richness and contemporary relevance. Using qualitative methods, including focus groups, participant observation, video analysis and interviews, this research examines perceptions and narratives surrounding Ahidous. The findings reveal a stark contrast between its cultural essence and its portrayal in Moroccan media and discourse, where it is often stripped of depth and significance. This neglect reflects broader marginalisation, as the media rarely engage critically with Amazigh culture and art. This study also addresses socio-political challenges, such as globalisation, cultural homogenisation, and limited institutional support. By situating Ahidous within the context of Amazigh identity and cultural revival, this research highlights its role as a medium of resistance, identity preservation and artistic innovation. This calls for the revalorisation of Amazigh art as a confluence and vital feeder component of Morocco’s cultural heritage, beyond mere folkloric spectacle.