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In March 2026, Asen Albayrak became the first female referee to officiate in the Turkish Football League in 22 years, and her uncompromising stance on VAR records sparked controversy in the digital public sphere. This study analyzes how agency is built through digital misogyny and hegemonic masculinity practices by analyzing digital discourses about the absolute authority of the female referee on the field. Through a netnographic approach, a dataset of 1,221 shares under the #AsenAlbayrak tag was thematically analyzed with MAXQDA on the X platform on March 13–18, 2026. The findings show that the authority of the female referee; It shows that it is subjected to discursive discrediting with the themes of “masculine praise,” “project woman,” “sexist bias” and “savior woman.” The research reveals that networks are ideological spaces where masculine domination reproduces itself to maintain football’s “masculinity fortress.” Merit and determination; legitimizing with masculine adjectives, labeling as a marketing move, or neutralizing it with biological stereotypes and reducing it to symbolic disempowerment. As a result, the study conceptualizes digital misogyny as a multilayered crisis of legitimacy and positions the presence of women in decision-making positions as a moment of radical institutional conflict that pushes hegemonic boundaries.
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ÇAKIR et al. (2026) studied this question.
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