Still a material girl: Exploring the evolution of President Barbie with millennial moms

Using focus groups, this qualitative study explores how millennial moms perceive President Barbie’s appearance, fashion and career. Results revealed that President Barbie’s career was no match for her appearance or style. Even though they did acknowledge President Barbie as a potential positive influence on their daughters, most moms indicated they would be more likely to purchase Barbies with a cute dress or accessories because that is what their daughters would prefer over an admirable career.