Peran Keterikatan Pegawai Dalam Hubungan Literasi Digital Dan Kepemimpinan Digital Terhadap Kinerja Aparatur Sipil Negara

This study analyses the effects of digital literacy and digital leadership on the performance of civil servants (ASN), with employee engagement as a mediating variable, at the Regional Finance and Asset Agency (BKAD) of Indragiri Hilir Regency. A quantitative survey design was used. From a population of 101 employees, 89 civil servants were selected through purposive sampling. Data were collected with a five-point Likert questionnaire and analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The model explained 76.9% of the variance in employee engagement and 86.4% in ASN performance. Digital literacy had a positive and significant effect on ASN performance (β = 0.207; p = 0.001) and on employee engagement (β = 0.492; p < 0.001). Digital leadership had a positive and significant effect on ASN performance (β = 0.433; p < 0.001) and on employee engagement (β = 0.467; p < 0.001). Employee engagement positively affected ASN performance (β = 0.368; p < 0.001). Employee engagement partially mediated the effects of digital literacy (β = 0.181; p < 0.001) and digital leadership (β = 0.172; p < 0.001) on ASN performance. These findings indicate that digital competence and digital leadership improve performance more effectively when employees are highly engaged with their work and organisation. Keyword: digital literacy; digital leadership; employee engagement; civil servant performance; PLS-SEM. Abstrak: Penelitian ini menganalisis pengaruh literasi digital dan kepemimpinan digital terhadap kinerja Aparatur Sipil Negara (ASN) dengan keterikatan pegawai sebagai variabel mediasi pada Badan Keuangan dan Aset Daerah (BKAD) Kabupaten Indragiri Hilir. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Dari populasi 101 pegawai, sebanyak 89 ASN dipilih dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner skala Likert lima poin dan dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS 4. Model menjelaskan 76,9% variasi keterikatan pegawai dan 86,4% variasi kinerja ASN. Literasi digital berpengaruh positif dan signifikan terhadap kinerja ASN (β = 0,207; p = 0,001) dan keterikatan pegawai (β = 0,492; p < 0,001). Kepemimpinan digital berpengaruh positif dan signifikan terhadap kinerja ASN (β = 0,433; p < 0,001) dan keterikatan pegawai (β = 0,467; p < 0,001). Keterikatan pegawai berpengaruh positif terhadap kinerja ASN (β = 0,368; p < 0,001). Keterikatan pegawai memediasi secara parsial pengaruh literasi digital (β = 0,181; p < 0,001) dan kepemimpinan digital (β = 0,172; p < 0,001) terhadap kinerja ASN. Temuan ini menunjukkan bahwa kompetensi digital dan kepemimpinan digital akan lebih efektif meningkatkan kinerja apabila pegawai memiliki keterikatan yang tinggi terhadap pekerjaan dan organisasinya. Kata kunci: literasi digital; kepemimpinan digital; keterikatan pegawai; kinerja ASN; PLS-SEM.