Social Media and the Student Athlete: Risks, Rewards, and the Role of Coaching Psychology

Social media platforms increasingly influence athletes’ routines, motivation, self-perception, and emotional well-being. Social media offers advantages, such as community connection, access to knowledge, professional development, and a sense of belonging, yet these platforms also pose significant challenges and risks. This article examines the dual impact of social media on student-athletes, explores its benefits and risks, and emphasizes the role that coaching plays in guiding its use. The article concludes by suggesting key implications and strategies for coaches.