Can organizational image and corporate social responsibility foster citizenship behavior of the employees: a mediational query through organizational identity

Purpose The present research, based upon psychological ownership theory, tries to find out how organizational image and perceived corporate social responsibility (CSR) influence the organizational identity and organizational citizenship behavior (OCB). The present research also tries to find out the role of organisational identity (OI) as a mediator between organizational image and perceived CSR. Design/methodology/approach Survey research using purposive random sampling was conducted in chemical and heavy manufacturing industries in Kolkata, India (N = 243). The survey consisted of a questionnaire measuring the above variables. The data were collected from employees in managerial and supervisory positions. Findings Results were analyzed using SPSS V.25 and Smart-PLS v.4. The mediation model was tested using path analysis. Results show a full mediation effect of organizational identity on the relationship between perceived CSR and OCB and partial mediation of organizational identity on the relationship between organizational image and OCB. Practical implications The results of the present work can have managerial implications. The results of the present research can be used to increase organizational identity and how it can imply a lower attrition rate. Originality/value In today’s scenario, there is an increase in attrition rate especially in emerging economies like India, China and Brazil and there is a need for research to find out what organizational factors are necessary for employees to stay with the organization. The present research tries to find out the psychological mechanism that binds employees to the organization.