Implementation Of The Salam Agreement And Islamic Business Ethics In Culinary Traders To Improve Customer Trust In The Tegal Harum Market, West Denpasar

The revitalization and digitalization of Tegal Harum Market in Denpasar have generated pre-ordered transactions resembling salam contracts, which are constrained by a lack of record-keeping and a reliance on verbal agreements. This phenomenological study aims to analyze the implementation of salam contracts, Islamic business ethics, and their contribution to customer trust. Data were collected through interviews, observation, and documentation, and then tested using triangulation. The study shows that both digital and conventional transactions do not yet meet the standards of pure salam contracts due to the absence of ijab qabul and payment flexibility through down payments and deferred payments that lean closer to istishna’ contracts in some transactions based on ‘urf (custom) and trust. Nevertheless, Islamic business ethics grounded in tauhid (oneness of God), amanah (trustworthiness), and justice have proven effective in building trust through perceptions of the merchants' integrity, benevolence, and competence. Strengthening the principle of an-taradin (mutual consent) through Islamic business ethics serves as the key to maintaining transaction commitments and the economic sustainability of traditional markets in the modern era.