Ronald Bradfield learned scenario planning as an "apprentice" (2022, p. 1; 2005, p. x).After completing his MBA at the University of Strathclyde in 1992, he spent 4 years working under Kees van der Heijden, the celebrated scenario practitioner who shared those lessons learned at Royal Dutch Shell in Scenarios: The Art of Strategic Conversation (1996Conversation ( , 2005)).
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Rowland et al. (2026) studied this question.
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