This approach improves scenario planning in large organizations, highlighting strategic assumptions and enhancing decision-making.
Scenario planning is an invaluable tool for helping managers navigate uncertain business contexts. But the ways in which large organizations typically develop sets of scenarios are expensive and time-consuming and don’t deliver insights quickly enough. A streamlined planning process that frames scenarios around the people who will use them, surfaces unexamined strategic assumptions, and uses generative AI to assess and iteratively create new scenarios can yield useful insights more rapidly.
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Ramírez et al. (2025) studied this question.
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