The assessment of the level and perspectives of digitization of regional markets of medical services in Russia

The article considers issues of digitization of regional markets of medical services in the Russian Federation. The concept of market of medical cervices, its subject object structure and bargain items are revealed. It is demonstrated that regional markets of medical services are characterized by profound differentiation conditioned by economical, demographic, infrastructural and institutional factors. on the basis of analysis of statistical data the typologization of regions is carried out according level of development and structure of markets and degree of their digitization. The four groups of regions are selected: leaders in digitization, “overtaking” regions with higher potential, regions with average level of digitization and backward regions (outsiders). For each group typical strategies of digital development with differentiation of priorities (telemedicine, EMIAS (Unified Medical Information and Analytical System), AI diagnostic, routing) are proposed. The necessity of partnership between of the state and private medical business is substantiated. The state organizes The infrastructure and standards are organized by the state and innovations and adaptable services by private sector. The risks of fragmentation and digital inequality, etc. are established.