Examining the Framing Effect as a Strategy to Increase Compliance With Health Regulations

This study examines how text-based framing affects compliance with health regulations. It is important to understand how the effect of framing information to achieve compliance works, as this information will help mitigate future crises in many settings. This study aims to investigate whether a negatively framed message is the most influential and whether the framing effect is the main cause of increased compliance. An online experiment was conducted and measured pre-, immediate post-, and seven days post-intervention. The 117 participants involved in this study were placed into three groupsbased on the randomly assigned framed message: neutral, negative, and positive. The data were fitted into a multilevel linear model. The current study could not prove that a negatively framed message has the biggest influence on increased compliance. This finding indicates that other variables influenced compliance, except for framed messages. Future research must consider the context, situation, and cultural aspects of developing similar studies.