Assessment of Resource Provision of the Tourism Industry of Ukraine Using the Analytic Hierarchy Process

Purpose – The purpose of this study is to perform a multi-criteria evaluation of resource provision in the tourism sector of Ukraine using the Analytic Hierarchy Process (AHP), to determine the relative importance of key resource components, and to calculate an integral indicator reflecting the overall level of resource provision. The study aims to quantify the contribution of economic, social, natural, cultural, infrastructural, technological, and managerial resources to the functioning of the tourism sector and to provide an analytical basis for strategic decision-making and sectoral development. Design/methodology/approach – The research employs expert evaluations conducted with 120 specialists in tourism and resource management, integrating practical experience and professional knowledge for more objective assessment. Pairwise comparison matrices were created based on Saaty’s nine-point scale to determine the relative importance of each resource group. The local priority vectors were calculated using the eigenvector method, and approximate weights were derived using the geometric mean method. The consistency and reliability of expert assessments were verified using the consistency index (CI) and the consistency ratio (CR), ensuring that CR values did not exceed the threshold of 0.1. Subsequently, local priorities of subcriteria within each resource group were determined, allowing for detailed multi-level structuring of resource evaluation. Global priorities were calculated through hierarchical synthesis by aggregating local priorities across different levels of the hierarchy. Findings – The analysis revealed that economic and social resources have the highest relative importance in the structure of resource provision in the Ukrainian tourism sector, whereas managerial and technological resources contribute less. The proposed multi-level AHP methodology enables the detailed evaluation of individual subcriteria contributions and produces a comprehensive integrated assessment of overall resource provision. This approach supports the identification of the most critical resources and informs targeted strategic interventions for sector development. Practical implications – The findings are relevant for tourism management authorities, policymakers, and industry practitioners, as they provide evidence-based guidance for optimizing resource allocation and enhancing the efficiency of tourism operations. Additionally, the methodology can be applied to monitor resource provision, prioritize investments, and support strategic planning to strengthen the competitiveness of tourism enterprises in Ukraine. Originality/value – This study introduces a novel application of AHP to the comprehensive assessment of tourism resource provision in Ukraine, combining multi-level hierarchical analysis with rigorous verification of expert judgment consistency. The proposed framework allows for structured decision-making and prioritization of resource components, offering a valuable tool for both researchers and practitioners in tourism management