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ChatGPT Search cites just 15% of retrieved pages, and each AI platform selects citations differently, shifting near me product clicks to fewer merchants. Independent technical note mirroring the canonical version: https://nolemon.io/blog/near-me-product-searches-how-ai-citation-selection-shifts-merchant-clicks.php Sources consulted: https://www.bluusun.com/
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Lucas Moreau (2026) studied this question.
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