Impact of Halal Awareness on Non-Muslim Employees in a Certified Halal Food Company: A case study

Malaysia is a multiracial nation where people of diverse ethnicities live in harmony. With Islam as the official religion, halal aspects strongly influence various sectors, particularly food and beverages. This study aims to examine the level of halal awareness among non-Muslim employees in a halal-certified food company. Using purposive and snowball sampling, data from 22 respondents were analysed with NVivo 12. Findings indicate that non-Muslim employees show positive awareness, understanding, and commitment toward halal requirements. The study also highlights their comprehension of halal implementation in food companies, reflecting promising engagement in ensuring compliance and maintaining halal integrity.