Key Challenges and Issues Consumer Face in Consuming Halal Product

Halal businesses involving goods and services are experiencing an amazing growth. The Halal industry has become a lucrative industry contributing to an exceptional business opportunity for the industry players and entrepreneurs. Despite its great potential, especially its huge market covering local and international markets, the various challenges faced by the local industry has limit their performance on serving the halal market. Due to this constraint, consumers have misperception on the halal products availability in the market. Therefore, this study aims to review the consumers' challenges and concern, particularly in consuming halal products. In addition, future recommendations in dealing with the consumers' issues concerning the halal products are discussed and presented.