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Chinese animation has increasingly become a vital medium for transmitting cultural values and shaping young people’s identification with Chinese culture. This study examines representative domestic animated films, including Nezha, Big Fish and Begonia, and White Snake, to explore how they influence youth values through cultural identity and emotional resonance. Conceptually, the research is designed around the integration of traditional cultural elements with contemporary narrative strategies, emphasizing how cultural symbols and storytelling techniques shape audience perception. Methodologically, the study adopts Roland Barthes’ five-code analytical framework, analysing narrative, action, culture, symbol, and language. Findings reveal that domestic animation effectively stimulates cultural identity among young audiences by embedding traditional cultural elements within modern storytelling, while transmitting values such as freedom, responsibility, and courage. Through nuanced emotional expression and complex character design, these works encourage reflection on human diversity and foster critical thinking. Moreover, visual symbols and symbolic coding reinforce both cultural identity and emotional resonance, positioning Chinese animation as an influential cultural carrier. This study contributes to theoretical discussions on the interplay of semiotics, narrative, and cultural identity, while offering practical insights for culturally rooted creative industries and strategies for global dissemination.
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SI et al. (2026) studied this question.
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