Optimizing Social Media as a Promotional Tool for Internet Services at PT Titan (Home) WiFi

Promotional strategies. This community service program aimed to optimize social media utilization to support promotional effectiveness and strengthen the company's digital marketing capabilities. The activities focused on training and mentoring in social media management, informative content creation, posting consistency, interactive customer communication, and the use of digital analytics to evaluate promotional performance. Data were collected through observation, interviews with the marketing team, documentation, and evaluation of the company's social media activities. The results identified practical approaches to improving social media promotion, including developing relevant and informative content, maintaining a consistent posting schedule, encouraging customer interaction, and monitoring digital performance indicators. These approaches provide a practical basis for supporting audience engagement, brand awareness, and more measurable promotional activities. The program highlights the importance of integrating digital marketing knowledge, effective content management, and continuous performance evaluation to strengthen the promotional capabilities of PT Titan (Home) WiFi and support its competitiveness in the digital marketplace.