Pengaruh Budaya Digital, Disiplin Kerja dan Penghargaan terhadap Kepuasan Kerja Pegawai pada Badan Kepegawaian Negara Kantor Regional VI Medan

Job Satisfaction is an important aspect in supporting the creation of a good working environment for employees. In an increasingly technology-driven work environment, the implementation of Digital Culture, Work Discipline, and Rewards are factors that need to be considered because they can affect employee Job Satisfaction. This study aims to determine and analyze the effects of Digital Culture, Work Discipline, and Rewards on employee Job Satisfaction at the Regional Office VI of the National Civil Service Agency (Badan Kepegawaian Negara) Medan. This study uses a quantitative approach with an associative research strategy. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression analysis, t-test, F-test, and the coefficient of determination. The results showed that Digital Culture had a positive and significant effect on Job Satisfaction, with a t-count of 2.371 > t-table of 1.985 and a significance value of 0.020 <0.05. Work Discipline had a positive and significant effect on Job Satisfaction, with a t-count of 3.196 > t-table of 1.985 and a significance value of 0.002 < 0.05. Rewards had a positive and significant effect on Job Satisfaction, with a t-count of 4.262 > t-table of 1.985 and a significance value of 0.000 < 0.05. Simultaneously, Digital Culture, Work Discipline, and Rewards had a positive and significant effect on Job Satisfaction, with an F-count of 46.838 > F-table of 2.70 and a significance value of 0.000 < 0.05. The Adjusted R Square value of 0.579 indicates that the three independent variables explain 57.9% of the variation in Job Satisfaction, while the remaining 42.1% is explained by other factors outside the scope of this study. Among the three independent variables, Rewards had the strongest effect on Job Satisfaction.