360-degree feedback: A full circle review of ethical and legal challenges

Key digested message Church, Bracken, Fleenor and Rose (2019) recently presented an analysis and predictions about the state of 360-degree feedback as a process used strategically for both development and personnel decisions. Despite continued popularity and permutations in practice, the proliferation of 360-degree feedback has introduced a new set of ethical and sometimes legal challenges for companies, vendors, and practitioners where its use has sometimes outpaced research and best practices. The injection of new technology such as artificial intelligence (AI) for design, interpretation, and development planning combined with a recognition about the growing cultural and neurodiversity within organisations today creates a need to review existing ethical codes and legal standards to ensure acceptable practice and compliance (Landers & Nakamoto, 2025; Lowman & Connell, 2025).