Dynamics of The Privacy Paradox Among Halodoc Users, Trust, Perceived Benefits, and Continuance Intention

The use of telemedicine through Halodoc has increased rapidly in Indonesia, yet privacy concerns remain a major obstacle to continued usage. This study proposes an integrative model examining the effect of privacy concern on continuance intention, with trust as a mediating variable and perceived benefits as a moderating variable. The framework combines privacy calculus theory, the expectation–confirmation model, and the privacy paradox, which have not previously been tested simultaneously in the Indonesian telemedicine context. Using a quantitative approach, data were collected from 350 active Halodoc users in Central Java through an online survey and analyzed using PLS-SEM. The results indicate that privacy concern negatively affects trust, while trust significantly enhances continuance intention. Perceived benefits directly increase continuance intention and strengthen the positive effect of trust on sustained usage. Furthermore, trust mediates the relationship between privacy concern and continuance intention, while perceived benefits reduce the negative impact of perceived privacy risks. The study’s novelty lies in its integrative framework explaining telemedicine users’ psychological mechanisms in a developing country context. Keywords: Continuance intention, HaloDoc, Perceived benefits, Privacy concern, Telemedicine, Trust.