Sustainable Consumption in the Digital World: A Thematic Analysis

Purpose: This study conducted bibliometric analysis to uncover the themes and trend of publications on sustainable consumption and digital technologies. Methodology: To achieve objectives of present study citation, co-citation, bibliometric coupling, co-occurrence analysis and network analysis are used on 320 articles collected from Scopus database related to SC and digital technologies that were published during 1998 to 2023. Findings: The results of the study reveals that themes obtained from cluster analysis by co-citation and bibliographic coupling shows that research on SC and digital technologies predominantly focused on three themes i.e. (1) Green or sustainable consumption and production in technological environment, (2) sustainable technology innovation in fashion, food and transportation, (3) online platforms to boost sharing economy. Originality: This study used bibliometric analysis to analyse the thematic structure in the field of SC, which is rarely used in the SC and digital technologies research in marketing field. Theoretical Contribution: The results draw conclusion of SC and digital research trends and themes. So, the researchers can use this work to know the current state of the research in this area and avenues of future research. Implications: These findings also offer useful contribution to business organisations. The uncovered themes provide basic foundation to introduce innovation in the business processes and to frame strategies.