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摘要 生产力迭代背景下,互联网超级平台演变为社会分配能力的新型载体,承接了传统稀缺资源所承载的分配职能。本文识别出大型互联网平台两组同源且相互独立的长期结构性风险:由分配机制引发的社会秩序风险,以及单点枢纽依赖带来的社会运行稳定风险,并配套提出适配产业可持续发展的常态化缓释路径,涵盖算法分配透明化、收益费率规范化、维持多元竞争格局、数据与接口标准化、基础设施级运维规范等方向。分析表明,平台治理是社会权责结构适配调整的必然结果,并非阶段性临时监管;平台长期发展的核心命题,是实现商业收益、市场公平与社会运行稳定三者的动态平衡。 关键词:互联网平台;平台治理;结构性风险;分配机制;单点枢纽;数据可迁移;公共基础设施属性;算法透明 Abstract Against the backdrop of productivity transformation, internet super platforms have evolved into new carriers of social distribution capacity, undertaking the allocation functions originally borne by traditional scarce resources. This paper identifies two independent yet homologous long- term structural risks of large- scale internet platforms: social order risks induced by distribution mechanisms, and social operation stability risks arising from single- point hub dependence. A set of normalized mitigation paths compatible with sustainable industrial development is put forward, including transparent algorithmic allocation, standardized revenue rate control, maintenance of diversified competition, standardized data and interfaces, and operation specifications at public infrastructure level. The analysis demonstrates that platform governance is an inevitable adaptive adjustment of the social power- responsibility structure instead of temporary ad- hoc regulation. The core long- term proposition for platform development is to realize dynamic balance among commercial returns, market fairness and social operational stability.
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xiangrong ding (2026) studied this question.
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