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The tourism and hospitality sector plays a significant role in generating employment, fostering economic growth, facilitating cultural exchange, and promoting regional development. Despite the increasing career prospects within this field, it still encounters difficulties in attracting and retaining skilled young graduates. Undergraduate students constitute a vital potential talent reservoir for tourism and hospitality enterprises; however, their inclination to pursue this sector as a long-term career is affected by various personal, educational, social, and industry-specific factors. This research investigates the elements that influence the career choices of undergraduate students enrolled in universities in South India within the tourism and hospitality domain. The focus of the study is on students’ perceptions regarding career opportunities, remuneration and benefits, job stability, prospects for career progression, workplace environment, social standing, work-life balance, influences from parents and peers, educational experiences, and internship opportunities. The aim is to comprehend how these factors shape students’ attitudes and intentions towards careers in tourism and hospitality. A structured research framework is proposed to analyze the correlation between career-related factors and students’ intentions regarding career choices. The anticipated outcomes of this study will offer valuable insights for universities, educators in hospitality, tourism organizations, recruiters, and policymakers who aim to attract young talent to the industry. Additionally, the findings may aid in curriculum development, collaboration between industry and academia, career counseling, internship programs, and enhancement of employment practices.
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Stephenson et al. (2026) studied this question.
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