Artificial Intelligence and Entrepreneurship in the United Kingdom: The Impact of Entrepreneur’s Attributes on Entrepreneurial Processes and Outcomes

The ever-rising influence of technological advancements around the world is causing diverse opportunities in entrepreneurship development, scalability, and competitiveness. It has become crucial for management educators and entrepreneurs to adequately understand and harness digital technologies such as artificial intelligence (AI) to drive their entrepreneurial processes and outcomes. This study investigates AI as a form of digital technology used in entrepreneurship in the United Kingdom and how entrepreneur’s attributes its effectiveness in impacting entrepreneurial processes and outcomes. The study was based on the exploration of of personal, demographic and environmental factors as entrepreneurs’ attributes that permeate entrepreneurial processes and outcomes. The study used qualitative research as its methodology through interviews with selected individuals who are small and medium enterprises (SMEs) in the Black, Asian, Minority and Ethnic (BAME) communities in the Birmingham City Centre in the United Kingdom. The findings of the study revealed that entrepreneurs with attributes of open-mindedness, higher digital experiences and adaptability are better positioned to leverage AI tools in enhancing decision-making, market reach, and operational efficiency. The study provided contributions to policy and practice by emphasising the need for inclusive digital skills development, ethical use of AI and targeted support for underrepresented entrepreneurial groups. It was recommended among other things that increased continuous learning and training, customised financial and institutional support, and policies that facilitate entrepreneurship leveraging AI.