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This GAMEHEARTS research factsheet explores how video games are shaping music, audience engagement, and cultural participation. Drawing on research conducted in collaboration with the London Symphony Orchestra (LSO), it examines how video game soundtracks can introduce audiences to new musical genres, strengthen emotional connections with music, and encourage engagement with live orchestral performances. It also considers the opportunities for collaboration between the video game and music sectors, including attracting new audiences, making classical music more accessible, and increasing recognition of video game music as a valuable cultural form.
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Crawford et al. (2026) studied this question.
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