Unpacking the eco-innovation pathway to global success: a multivariate model of international performance

Purpose This study aims to investigate the role of eco-innovation (EI) as a mechanism transmitting the effects of internal Eco-capabilities to international performance. Integrating innovation science with sustainable strategic management, this study examines the interplay between stakeholder pressure (SP), sustainable entrepreneurship orientation (SEO), Eco-HR and organization capabilities (OCs), EI and international performance (IP). Design/methodology/approach Cross-sectional study using a survey distributed among senior managers working in large international companies in Egypt, that practice eco-activities. A total number of 158 valid surveys were used to assess and test the model using SEM-PLS. Findings The results of this study indicate that EI, Eco-HR and OC are significant predictors for IP. Furthermore, SEO has direct and indirect impacts on EI through Eco-HR and OC. Moreover, the SP considered a significant antecedent for SEO in companies. Originality/value This study is among the limited to examine EI within a unified framework to explain international business performance. By highlighting the mediating role of EI, this study offers novel insights into how firms can strategically integrate sustainability into their innovation practices to gain an international edge.