The role of tourism agencies in developing domestic tourism a case study of the “TRAVEL GRID” agency in Skikda

This study examines the role of tourism agencies in advancing domestic tourism by analyzing the influence of agency services on local tourism demand. To address the central research question-What is the functional role of tourism agencies in domestic tourism development? - the study utilizes a descriptive research design. Data was gathered through field questionnaires distributed to local tourists and agency representatives, supplemented by interviews, direct observations, and document analysis. The findings indicate that tourism agencies play a pivotal role in stimulating domestic tourism. This is achieved through targeted promotional campaigns, competitive service offerings, and the provision of essential travel information, all of which encourage citizens to explore their national heritage and destinations.