Research on Enterprise Value Assessment and Value Creation Based on Financial Drivers — From the Perspectives of EBIT Margin, Capital Allocation, Expense Control, and Working Capital

Maximizing enterprise value has become the central objective of modern corporate financial management. Accurate valuation underpins capital-market pricing, M&A deals, and strategic decision-making. Drawing on literature analysis and theoretical reasoning, this paper sorts out the theoretical foundations and mainstream methods of corporate valuation, then focuses on the transmission mechanisms through which four financial drivers affect firm value: the EBIT margin, capital allocation (capital structure, the cost of capital, and capital expenditure), expense control, and working capital management. It also examines the complementary role of non-financial factors such as corporate governance, digital transformation, and environmental, social, and governance (ESG) performance. The study argues that the EBIT margin lifts valuation through operating cash flow, that capital allocation shapes value through the discount rate and growth opportunities, and that expense control together with working-capital turnover create value by improving free cash flow. These conclusions may inform managers' value-based decisions and future empirical work.