Business model and sustainability perspectives framework for ICT – illustrated by joint communications and sensing in 6G

Purpose Business models and sustainability perspectives help us understand new information and communication technology (ICT) solutions. This paper proposes a framework for studying business models and sustainability in ICTs, with a focus on sixth-generation (6G) mobile communications. Design/methodology/approach The framework combines business model antecedents – opportunity, value, and advantage – with environmental, social, and economic pillars of sustainability. Findings The paper offers a holistic approach to studying business models and sustainability in ICTs. Originality/value It highlights the potential of 6G technologies, particularly joint communications and sensing, to support sustainable development.