Political nudge as a determinant of agricultural specialization in Armenia: strategies and impacts

Agriculture is of key importance in the economy of Armenia but is vulnerable and subject to a number of natural and anthropogenic risks․ The sector’s specifics, the current situation, the scale and urgency of the problems faced, and the priority of the country’s food security and the development of rural areas require state intervention and regulation. Our purpose is to provide a quantitative and qualitative assessment of the impact of the agrarian policy implemented in Armenia on the specialisation of agriculture. Using a combination of PESTLE-SWOT analysis methods, the measures were grouped and evaluated according to internal and external influence․ The quantitative analysis revealed that the external environment (−0.84) exerted a negative influence nearly five times stronger than the internal environment (−0.17). The findings suggest that effective policymaking requires not only strengthening internal implementation capacity but also actively mitigating external risks through market diversification, geopolitical engagement, and climate resilience measures.