‘Brave Ephemeral World’. Reflections on Non-Linearity in Screen Arts

This article explores the phenomenon of information noise in screen arts, with a focus on non-linear formats such as clips and stories. The study examines how television served as a predecessor to modern nonlinear screen arts, presenting both statistical and narrative analysis of various non-linear content. Research shows that consuming content of such formats may lead to fragmentary thinking and increased demand for ‘light entertainment’. Modern viewers demonstrate shorter attention spans and resistance to lengthy content, which affects their perception of feature films, short films, and other complex media. These changes are viewed as part of a broader transformation of screen arts into new forms of perception.