Transformación del Comercio B2B:Alibaba en México

This article analyzes the technology transfer mechanisms derived from the integration of the Alibaba ecosystem artificial intelligence, smart logistics, and digital payments into Mexican small and medium-sized enterprises. Based on the author’s experience as a Channel Partner of the platform, a qualitative approach grounded in participant observation is employed. The findings show that Alibaba acts as a digital intermediary that reduces information asymmetries, generating benefits such as cost reduction (22 %) and access to new markets. However, structural barriers are identified: digital divide (78 % of SMEs without digitalized systems), cultural distrust in advance payments, and regulatory gaps concerning NOM standards. It is concluded that the effective integration of the platform in Mexico requires public policies aimed at bridging the digital divide and harmonizing the legal framework to enhance its impact on the local productive fabric.