Factors Influencing Consumer Buying Behaviour: A Conceptual Overview

The present study examined the elements that influence consumer purchasing behaviour. It aims to identify the elements which impact customer purchasing decisions for goods and services. The study followed a qualitative approach and uses secondary data for the investigation. This research is limited to theories and does not involve empirical evidence. An additional limitation of this study is that it only considers one hypothesis of human motivation. It concludes that four major elements such as personal, psychological, social and economic considerations influence consumer purchasing behaviour. It was also resulted that a consumer's purchase decisions are influenced by various stages of the age and life cycle as well as internal factors such as motivation and perception. In addition, the consumer's surroundings have also a significant impact on their purchasing decisions.