Public Preferences and Willingness to Pay for Autonomy-Enhancing Dementia Care in Ireland: A Discrete Choice Experiment

Public Preferences and Willingness to Pay for Autonomy-Enhancing Dementia Care in Ireland: A Discrete Choice Experiment This poster was presented at the 36th Alzheimer Europe Conference, held in Dublin, Ireland, from 27 to 29 October 2026. The poster presents the design, methodology and findings of a Discrete Choice Experiment (DCE) examining public preferences and willingness to pay for autonomy-enhancing dementia care and support services in Ireland. The study involved 749 respondents from the Irish general public and examined preferences across five attributes: home care support, housing adaptations, assistive and digital technologies, community inclusion, and additional annual taxation. The DCE was developed through Public and Patient Involvement (PPI), focus group discussions, stakeholder consultations and think-aloud interviews, incorporating perspectives from people living with dementia, family carers and members of the Irish public. The poster presents the study design alongside results from the DCE, contributing evidence on public preferences and the value placed on different approaches to supporting autonomy for people living with dementia at home. The findings are relevant to dementia policy, service planning and decisions concerning the allocation of public resources to home and community-based dementia care. This research forms part of the HOMEDEM project and was presented under the conference theme of dementia policy, costs of dementia care and treatments.