Navigating new shores: Strengthening support systems for international students in post-pandemic America

The U.S. has long been a top destination for international students, with over a million choosing it for higher education each year. Since the aftermath of the COVID-19 pandemic and the looming 2025 demographic cliff, universities are intensifying recruitment efforts, making effective support programs even more crucial. While many students thrive academically, others face challenges—not from lack of ability, but due to the complexities of adapting to U.S. academic culture, which can differ greatly from their own. Students value support services such as orientation programs, social activities, academic advising, and opportunities to form meaningful connections. They see these as essential to their success. To stay competitive, universities must continuously strengthen these systems to attract and retain qualified students.