The role of Indian and Pakistani cinemas in shaping global perceptions of South Asia

Cinema is considered a powerful forms of communication in global world having source of economy as well as entertainment, cultural identity, history, politics and national values. From cinema and Films can influence and understand of people or other countries how societies are growing. So, cinema is an important part of international relations and cultural diplomacy. India’s cinema, mostly Bollywood recognize internationally recognition through its large film industry, music, storytelling and global distribution as well as Pakistan’s cinema, often called Lollywood, has also contributed to the international representation of Pakistani society. Both cinemas has the potential to influence international perceptions of South Asia. The study examines the relations between cinema and foreign relations by focusing Indian and Pakistani films in global perceptions of South Asia. It argues cinema as an instrument of soft power to promote cultural diplomacy and national image worldwide. It will discover the role of globalization, digital streaming platforms, international film festivals, diaspora communities, and political conflicts in the international circulation of South Asian films through the lens of qualitative study.