Exploring Public Attitudes Towards Archaeological Heritage in Poland: Knowledge, Engagement, Perspectives

Although archaeological heritage forms an important part of cultural heritage, its value remains largely unknown and underappreciated in Poland. There is a notable lack of social research on this topic, which hinders the development of effective strategies for the protection, dissemination, and promotion of archaeological assets. In this article, we present an analysis of a 2024 CATI survey on Poles’ knowledge, attitudes, and engagement with archaeological heritage, based on a representative sample of 1,080 adults. We discuss the results in the context of broader challenges related to the protection, management, and promotion of archaeological heritage, offering recommendations for improving current strategies and actions in this field. Additionally, we advocate for further social research in this area.