Pilot Study on Scale Reliability and Model Validity for Human and Technological Factors Influencing Smart Transportation Service Performance

This pilot study is to test the reliability of measurement scales and the validity of the research model used to study human and technological factors that impact smart transportation service performance. A quantitative method was used in which a structured questionnaire was used to gather data from a population of 30 participants relevant to the smart transportation context in Amman, Jordan. The study aims to evaluate the internal consistency of the measurement items in each of the three internal dimensions of the study, of which the three dimensions of the human factor (Smart Transportation Awareness, Perceived Safety, Social Influence) and three dimensions of the technological factor (Performance Expectancy, Effort Expectancy, Facilitating Condition, System Integration, and Data Privacy) are examined, and to confirm the correctness of the relations of constructs in the model, namely Smart Transportation Service Performance. The findings show satisfactory reliability of all the measurement scales and acceptable validity of the model, which allows us to use the model in further large-scale empirical studies. The result of this pilot study is considered to be a methodological foundation for further research and the strength of the developed research instrument for the study of the performance of smart transportation services.