Perceived Effect of Social Media Use on Academic Engagement Among Business Education Students in Colleges of Education in Anambra State

This study investigated the perceived effect of social media use on business education students' academic engagement in colleges of education in Anambra State. This study was guided by three research questions and three null hypotheses. This study adopted a descriptive survey research design. The study population comprised 667 business education students in colleges of education in Anambra State. A census sampling technique was used to manage the population. The data collection instrument was a structured questionnaire. The instrument was validated by three experts. This study used a direct method of questionnaire administration. Mean and standard deviation were used to answer the research questions, while simple linear regression was used to test the null hypotheses at a p-value of 0.05 The study found that academic networking, content sharing, and discussion participation through social media had significant positive effects on academic engagement among Business Education students in Colleges of Education in Anambra State. The study concluded that social media use has a positive perceived effect on academic engagement among Business Education students in Colleges of Education in Anambra State, as the use of social media can support communication, access to learning resources, collaborative discussions, and active participation in academic activities. The study recommended that students in Business Education should use social media purposefully for academic networking, collaboration, and academic support. Lecturers should encourage the sharing of relevant academic materials, such as lecture notes, educational videos, links, and past questions, through appropriate social media platforms. Business Education lecturers should promote constructive academic discussions on social media to encourage students to ask questions, exchange ideas, and actively participate in learning.