Relationality in collectivist cultures: Zuoren (‘being a good person’) in public service

IMPACTThis article highlights that, instead of fostering co-operation, relationships in public organizations can create pressure that shapes how employees navigate their daily work. Drawing on zuoren as a relational norm in Chinese culture, the authors show how such expectations become embedded in practice and may generate pressure for conformity. In collectivist cultural contexts, where social roles and obligations are central, public servants may place a strong emphasis on meeting others’ expectations, influencing how they interpret their responsibilities and interact with colleagues and stakeholders. This suggests that efforts to promote relational approaches should be designed with caution. While fostering collaboration and strong interpersonal ties is important, such expectations may also impose psychological burdens and, in turn, compromise the achievement of public service goals.